As the distances between diffenrent countries are getting a little smaller form day to day, because of the world wide web, social networks and online communities, the cultural differences are still there.
One aspect in everyday life in some countries is still totally different to the association in others.
The colours. They work intuitive, carrying their messages to a potential customer, user or so and change their meaning on the way.
Some colours even vary their meaning within North American culture, and the differences to Eastern cultures is worlds apart.
So it is wise to know the general meanings of colours on the different continents.
Some associations with colours have long and firmly fixed meanings and are part of old traditions.
They have been part of societies over many centuries and even today we have to be aware of both, negative and positiv possible meanings of specific colours we use.
If we want to sell a product, colours that seem fitting for us might not get the high sales we want it to in the Middle East.
So to avoid any possible negative cultural associations I am going to show you some of the main colours and their cultural meanings in different parts of the world.
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