Imagine the world without colours. Everything is black and white. Would the world be as beautiful as with colours? Would it be as enjoyable as before?
Everything will loose its uniqueness that comes with the colour. We would react differently. The psychologial effect of colours which impacts us unconsciously would disappear.
Colours in clothes, gardens and everywhere else show our personality, feelings and emotions. It shows the culture we live in.
Even the food we eat everyday is influenced by colours.
Colours are a silent language that accomapanies us where ever we are. It is an old language, influenced by the past, by our basic instincts. We highly respond to some colours. Red and green for example have a more immediate physiological impact than blue.
The biological impact is huge. We could place three dishes on a table. One is red, the other orange and the last is blue. The food on them is totally the same.
Intuitively we would chose the red or orange dish. Red and orange appetize us, while blue does the opposite. Red and orange convey ripe fruits in nature.
Blue is the best colour for bottled waters because it highlights pureness and natural origin of the water we buy.
We would hesitate to drink a green drink, because in our basic instincts green might be poisoned.
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